ORGANIZATIONAL GOAL
Our style may be as fresh as tomorrow, but we go way back — to 1853.That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovating ever since.
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of our story. We’re also home to Dockers® and Denizen®. We have some 500 stores, and our products are available in 110 countries around the world.
In 2012, Levi's collaborated with Nike's skateboarding division to create a few articles of clothing. Along with Nike's skateboarding super team, Nike's unique technology, and Nike's marketing capabilities, They created some of the best denim jeans for performance skateboarding, along with a reinvented traditional styled levi's denim jacket, infused with some of Nike's most intricate technology.
Omar Salazar
-Professional skateboarder, sponsored by Nike, Levi's and many other companies in the skateboarding industry
Levi's newest marketing strategy has been to appeal to the more earth friendly people. Selling jeans "made of garbage" was for some period there most popular ad slogan. Each pair of jeans were designer made, and used 8 recycled plastic bottles in each pair. An image of one their "green" adverts is pictured below, along with a picture of the jeans.
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