Monday, October 12, 2015

Ch. 5 - Developing a Global Vision (Levi's)

Levi's


          Levi's (Levi Strauss & Co) is a highly organized and well known international business. They currently operate in over 110 countries. Levi's not only manufactures all over the world, but also has retail store fronts located internationally. With flagship stores in New York, Los Angeles, San Francisco, Tokyo, Hong Kong, Berlin, Paris, and London, you can be sure to find an abundance of the timeless styles that people have come to know and love in any major city.

Levi's London Flagship store.

          Being one of the largest privately owned brands, many different divisions would be necessary to expand internationally and Levi's has done exactly so. The Company has split into three divisions to achieve a better international presence. For the Americas, their headquarters are in San Francisco, California. Their European division headquarters are in Belgium. Last but not least, they have a headquarters in Singapore for Asia, Middle East, and Africa. In the years to come, LS&Co plans to expand into India, China, Russia, Brazil, and Other Emerging markets.

LS&Co headquarters In California


          With such a high demand for their apparel, is it often questioned how the company has been able to support their manufacturing capacities. With over 51 manufacturing contracts in North America, 53 in South America, 97 in Europe, 24 in Africa, and a impressive 432 in Asia, it comes to no surprise that LS&Co has the capability to produce an abundant amount of garments.


LS&Co factory in 1915.



      LS&Co is bound to continue to expand and develop more over time with no geographical barriers. By creating more manufacturing contracts, and opening more retail stores throughout the world, it is sure to reach a permanent and timeless presence in the world. In my opinion, Levi's and many other companies are looking to the growing market in India, and there is no doubt in my mind that Levi's will be one of the first fully and successfully integrated companies.

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